2Face’s Net Worth & How He Makes His Money

2Face’s net worth is estimated to be $22 million. The musician, whose birth name is Innocent Ujah Idibia but is popularly known as 2baba/2face, is widely considered a legend in the Nigerian music industry. Being successful and active also provided him with a lot of money.

He has constantly been listed as one of the richest musicians in Nigeria by Forbes. We’ll look at 2face’s net worth in this post, covering his earnings from music, sponsorships, and business ventures, and as his other assets in this article. 

How 2Face Makes His Money

2Face is one of Nigeria’s most successful and legendary musicians. With a career spanning over two decades, he has not only made a name for himself in the music industry but has also become one of the wealthiest musicians in Nigeria. 2Face’s success can be attributed to his talent, hard work, and his ability to diversify his income streams. Let us explore how 2Face makes his money, from his music career to his nightclub and many more.

1. Record Label

One of the ways 2Face makes his money is through his record label, Hypertek Digital. After leaving Kennis Music, he founded Hypertek Entertainment, which later became Hypertek Digital in 2013 under 960 Music Group. The launch of Hypertek Digital marked a new beginning for music-making and content distribution of all artists signed under the label, and the event was attended by notable faces in the entertainment industry. According to 2Baba, the aim of Hypertek label is to produce high-quality music and put in place a proper structure for music distribution and publishing.

The label currently distributes through Sony Music Publishing and houses recording music acts such as 2Baba, Victor Uwaifo, and RockSteady. He had a deal with Sony/ATV Music Publishing in 2020 which further opened up global opportunities for Hypertek Digital and its artists.
One of his signed artists, Dammy Krane, was kicked out of the label in 2017 due to his involvement in credit card fraud and grand theft in the United States.

2. Music Platforms and album sales

2Baba has amassed a substantial amount of money through his music career. He has nine albums under his belt and has sold more than 50 million copies of his music worldwide. One of his most successful albums is ‘African Queen,’ which alone has sold over 5 million copies worldwide. These album sales have contributed significantly to his impressive net worth of $22 million.

In addition to this, 2Baba earns an estimated $100,000 from online music platforms. Platforms such as MusicPlus of MTN telecommunications, Spotify, Apple music, YouTube Music and more have provided him with a platform to monetize his music and earn royalties.

He has made his music available on callertunes which is also another source of income for him. Through these platforms, has been able to reach a wider audience and make his music more accessible to fans worldwide.

3. Music Collaborations

One of 2Face’s sources of income is his numerous music collaborations. These collaborations have allowed him to work with musicians from all around the world, giving his collaborators the opportunity to win awards for each duet they create. Some examples of successful collaborations that 2Face has been a part of include “Street Credibility” by 9ice and “Possibility” by P-Square.

As a result of his numerous collaborations, 2Face has become a respected figure in the Nigerian music industry and is viewed as a role model by many entertainers. In fact, he even had the chance to meet with the heavyweight American rapper Jay Z in New York City in 2014.
However, 2Face’s success has not come without controversy.

One of the biggest scandals in Nigerian music history involved the issue of copyright violation between 2Face and his former Plantashun Boiz group member Blackface. Blackface claimed that 2Face had stolen his composition for the hit song “African Queen,” which helped launch 2Face’s career. Eventually, 2Face paid Blackface royalties for the song. Despite the controversies, 2Face’s music collaborations have undoubtedly contributed to his financial success in the music industry.

4. Endorsement Deals

Another way 2Face makes his money is through his various endorsement deals. He signed his first multimillion-naira deal with Etisalat in 2009/2010, and since then, he has signed many more deals.

In 2005, 2Face was appointed as the ambassador for Guinness Beer. He later signed an endorsement deal with Airtel Nigeria in 2010. In 2014, he was selected, along with Wizkid, to be the face of Hennessy’s artistry season. Two years later, he became the first African ambassador of the Italian alcoholic liqueur Campari. When his contract with Airtel Nigeria expired, he signed a new endorsement deal with Globacom in May 2019.

In 2019, 2Face was also appointed as the first and official brand ambassador for Oraimo. Additionally, in July of the same year, Pazino Homes and Gardens made him their brand ambassador, and he is still their current ambassador.

On 23 June 2020, Idibia was appointed UNCHR’s Regional Goodwill Ambassador ( United Nations High Commission for Refugees). It was the first time UNHCR appointed a Nigerian to such a position.

2Face’s endorsement deals have undoubtedly contributed significantly to his financial success with his reputation as a respected and influential figure in Nigerian music paving way for him to be a sought-after brand ambassador for numerous reputable companies.

5. Nightclub

2Face Idibia is not just a successful musician but also a savvy entrepreneur. One of his lucrative business ventures is his nightclub, Rumors, which has been making waves in Nigeria’s nightlife industry. Though the nightclub cost 2Face a whopping N200 million to build, it has contributed massively to his net worth.

The club has a 1000-guest capacity and boasts state-of-the-art facilities, including top-of-the-range DJ equipment, smoke machines, C02, bubble and LED lighting. The decor is tasteful, and the ambience is VVIP. There’s even an Ultra VIP lounge and a Dancers Boot to keep patrons entertained.

The success of Rumors can be attributed to 2Face’s vision to create a luxury clubbing experience that rivals that of Jay-Z’s Club 40/40. The club has quickly become a hotspot for Lagos’ elite, attracting high-flying patronage that is a testament to its success. However, like many nightclubs in Lagos, Rumors has had to contend with the issue of customers not settling their bills, sometimes running into millions of Naira. To address this challenge, 2Face and his partner, Dotun Omotoye, acquired a branded vehicle for the purpose of debt collection.

2Face’s plan is to expand the Rumors chain to major cities in Nigeria and Africa, with a club in South Africa, Europe, and the US. With the grand opening of Rumors Signature, it is clear that 2Face’s nightclub business is booming and is set to revolutionize Nigeria’s nightlife industry.

6. Concerts and Shows

2Baba makes a considerable amount of money from his concerts and shows. He has performed in concerts worldwide and charges not less than 10 million naira for local shows and $100,000 for international shows.

He has faced some challenges in his shows, such as when he was left performing to an empty hall at a poorly organized concert in Kigali, Rwanda. However, he has also had great success, such as his ’20 Years A King’ concert held at the International Conference Centre in Abuja to mark his 20th anniversary in the Nigerian music scene.

The event was a great success, and media personality Toke Makinwa served as event host alongside Basket Mouth. He also organized the FORTYfied All-Star Tribute Concert, which was attended by dignitaries and featured performances from notable musicians.

Additionally, he was the main organizer of the Buckwyld and Breathless concert, the biggest music concert of 2016, which he organized alongside rapper M.I Abaga on September 3 at Eko Hotel and Suites in Lagos.

7. Book Sales

In 2015, 2Face wrote and published his book “A Very Good Bad Guy,” which has become another source of income for the talented singer. The book, which was edited by Ayeni Adekunle and featured a foreword by Olumide Iyanda, tells the story of Innocent ‘2Face’ Idibia and his life journey. Through the sales of this book, 2Baba has been able to generate additional revenue and diversify his income streams.

8. Real Estate

According to Inside Sources, 2Baba has also invested in the real estate industry, significantly contributing to his net worth. The renowned musician has acquired multiple plots of land in various locations across Nigeria, demonstrating his business acumen and investment strategies in the lucrative real estate market.

Early Life

On September 18, 1975, Innocent Idibia was born in the Nigerian city of Jos. He belongs to the Idoma ethnic group, which lives in the southern part of Benue State in central Nigeria. 

2Baba attended Mount Saint Gabriel’s Secondary School in Makurdi, Benue State, for a secondary school in his first year of obtaining a National Diploma in business administration and Management at Enugu’s Institute of Management and Technology (IMT).

2Baba was busy performing in concerts and events at IMT and other regional schools like the University of Nigeria and Enugu State University of Science and Technology during his higher education. 

At Enugu State Broadcasting Services (ESBS), 2Baba composed the song ‘Jingles’ for the GB Fan Club while at IMT in 1996.

He became so engaged and passionate about his music profession that he dropped out of school to pursue it full-time. Later, in 1996, he came up with the stage name ‘2face’, commonly written as Tuface.

He later changed his name from 2face to 2baba, although 2face was largely accepted.

2face Music Career

He relocated to Lagos and began performing with the artist Blackface Naija who he met during his secondary education in Benue.

He went on to establish the trio band Plantashun Boiz with Blackface (Ahmedu Augustine Obiabo) and musician Faze (Chibuzor Oji).

2Baba was the leader of the former Plantashun Boiz organization. Plantashun Boiz made two successful albums on Nelson Brown’s label, Body and Soul (2000) and Sold Out (2003). (Dove Records).

Unfortunately, the band’s togetherness did not rise over time, and Plantashun Boiz split in 2004. BlackFace repeatedly claimed that 2Face was performing songs they both co-wrote while failing to pay him compensation. After a lengthy legal and public battle, the disagreement was settled quietly.

Long after the “Faze vs Tuface” feud, the band reunited in 2007 to record their third and last studio album, Plan B (2007). After the breakup, he released his debut solo album, Face 2 Face (2004), establishing himself as a potential solo artist.

After the success of his debut album, he released Grass 2 Grace in 2006, which included the singles “One Love,” “True Love,” and “4 Instance.”

That same year, his hit song ‘African Queen’ was included on the soundtrack of the well-known international film Phat Girlz. Later, in 2009, 2face published another album called “The Unstoppable’. 

This includes some hit tunes that were well-known across the country. 2face released a worldwide edition of this album the following year. “The Unstoppable: International Edition’ was the title of this version. It also made him the first Nigerian musician to release a reasonably priced international record.

Following its publication, this album’s foreign edition received many nominations and awards. After performing as a solo act for a particular period under Kennis Music, 2face left the label. He went on to establish Hypertek Entertainment. He has published six albums and sold over ten million copies globally.

He is a member of the Sony All African One8 Project and seven other African musicians and worked with R. Kelly and Prince Lee on a single titled “Hands Across the World.” He is also the brand ambassador of the National Agency for Food and Drug Administration and Control. 

2Baba Albums 

Here is a list of albums by 2face. 

2004: Face 2 Face

2006: Grass 2 Grace

2009: The Unstoppable

2010: The Unstoppable International Edition

2012: Away & Beyond

2014: The Ascension

2020: Warriors

2Face Awards

2Face Idibia has won a lot of awards in his music career. He won the World Music Award for best selling Nigerian Artist in 2008, MTV Europe Music Award for Best African Act in 2005, Bet Award for a best international act in 2011,  Headies for Best R&B Singles in 2014, the MTV Africa Award for Best R&B in 2009, MOBO for best African act in 2007, Channel O Music Awards for best male video in 2005, KORA Awards for best African act in 2005, and more. 

In appreciation of his significant contributions to the evolution of music in Africa, he was the first non-Liberian to be named an honorary member of the Liberian Music Society.

He has been named a Nigerian Red Cross Ambassador. With a wide number of collaborations, 2Baba and his collaborators were able to win numerous honours, including street credibility by 9ice, possibility by P-square, now Mr P and Rudeboy, and more.

2Face Properties

As a well-known music artist, 2Baba can easily buy and even attract the nicest vehicles. He appreciates the comfort of exotic automobiles and will happily cruise to concerts and gatherings in one.

Following the tremendous success of African Queen, Kennis Music Record Label presented 2Baba with a Lincoln Navigator as a gift. The automobile is said to have cost more than ten million Naira. As a wedding gift from his adored wife, Annie, he received a 36 million naira Chevrolet Corvette.

He owns properties in the United States and Nigeria, specifically Lagos and Benue. He has a five-bedroom duplex in Richmond Gate Estate and a luxurious property on Banana Island, both of which are valued at more than 400 million Naira.

Conclusion

2face has ascended to become one of our generation’s most successful performers, notably in Nigeria. He has attained legendary status, and his colleagues in the music industry today view him as a superb musician.

His success and popularity are the product of years of hard work and dedication to what he loves the most – music.